Saturday, December 28, 2019

Care Plan For Consistent Individualized Quality Patient Care

Care Plan I The purpose of this care plan is to provide a baseline for consistent individualized quality patient care. Additionally, the aim is to facilitate avenues for promoting holistic interventions customized specifically to the individual resident’s needs and goals. Throughout this care plan reference to Mrs. â€Å"L† or â€Å"the resident† will be made interchangeably. Demographic and Psycho-Social Background Data Mrs. L, originally from Wisconsin, is a 74 year-old Caucasian female of Polish decent and a resident of Life Care Center of Sierra Vista, Arizona. Married for 30 years, Mrs. L was widowed in 1993. She is Catholic and worked as a housekeeper and cook prior to her residency at Life Care Center. Mrs. L currently has no food†¦show more content†¦There are no known allergies. Medication According to her Medical Administration Record, Mrs. L is currently taking multiple medications. While all of these medications help maintain her health and prevent further illness, the five most relevant medications will be discussed focusing first on the pain medications since Mrs. L has problems with mobility because of her pain. The following medication information was taken from (Davis’s Drug Guide, 2013): Gabapentin (Neurontin). Gabapentin’s mechanism of action is not known; however, it may affect transport of amino acids and stabilize neuronal membranes. It decreases incidence of seizures, post-herpetic pain, and leg restlessness (cramping). The indication is for neuropathic pain. Side effects include suicidal thoughts, confusion, depression, dizziness, sedation, anxiety, hypertension, weight gain, arthralgia, ataxia, altered reflexes, and multi-organ hypersensitivity reactions. Resident should be taught to take medication exactly as directed and not discontinue abruptly as it may cause increase in frequency of seizures. Mrs. L should avoid activities requiring alertness until response of medication is known. This medication should not be taken within two hours of taking an antacid. Acetaminophen (Tylenol). The resident takes Tylenol around the clock (ATC) for pain which is within the recommended dose of 325-650 milligrams every

Friday, December 20, 2019

Similarities and Differences between Confucianism in China...

Confucianism originated in China by Confucius around the year 400 B.C.E. (faithresource.com†¦). Hinduism was brought to India by the Aryans around the year 1500 B.C.E. (janesvilleparker.org†¦). Although these two belief systems originated at different times they still share many similarities as well as many differences. Confucianism and Hinduism are two religions that shared many similarities. Such similarities are the idea that both were used as an outline for the way one should live his/her life, they were used to teach strength in one’s relationships, they both enforced political/governmental order, and each taught key concepts/values that would lead an individual down a path of peace. On the other hand, these two religions†¦show more content†¦Confucius thought that a ruler who had to resort to force had already failed as a ruler -- Your job is to govern, not to kill (friesian.com†¦). Hinduism also taught peace. An example is that many Hindus were strict vegetarians, and did not eat any sort of meat. Hindus reject violence and believe that animals, birds and all sorts of living things become your friend when you cease to kill and eat them (Gellman, Hartman, 96). **As much as these two belief systems have in common, they do have their differences. For example, Confucianism is not a religion, while Hinduism is one of the most prominent religions in the world with over a billion followers. Hinduism is also the third largest religion in the world, and has always been one of the largest religions since its creation in the 11th century B.C.E. (paths2peace.org†¦). Hinduism has a god for most things such as a god of love, war, peace, rain and so on. How ever, Hindus do not pray to all of these gods. There are gods and goddesses that are more important than others, and these are the ones many Hindus focus on. In Confucianism, however, there are no deities (gods and goddesses). Confucius was not a very spiritual man, although very philosophical (globaled.org†¦). Confucianism is actually referred to as an ethical system rather than a religion due to the fact that there are no deities involvedShow MoreRelatedThe Main Features Of Egyptian And Mesopotamian Civilizations1364 Words   |  6 Pagesdid the two civilizations have in common as early civilizations? What were their main differences in values and organization? To compare Mesopotamian and Egyptian civilizations, one can look at their organization, academic achievements, and economic styles. In terms of organization, there were many similarities. Both were agriculturally based. In both societies, the leader held divine status. However, differences arise when comparing their academics. Both societies developed mostly equal scienceRead MorePhilosophies of China and India Essay858 Words   |  4 PagesChina and India have many philosophical schools of thought. There are multiple similarities as well as a plethora of differences. While China has a wide range of thoughts concerning eternal salvation and everyday rule, India is more narrow-minded in their approach. The differences are astounding and the similarities are few and far between. Each nation has a distinctly different school of thought, which ultimately led to the establishment of their current day societies. China has many differentRead MoreChristianity, Judaism, Hinduism, Buddhism, Confucianism, And Confucianism1472 Words   |  6 Pagesyou look at it in the right fashion†, to â€Å"exactly alike†. In any case, there are many examples, and counterexamples of universal ideas between the â€Å"main† seven religions: Christianity, Judaism, Islam, Hinduism, Buddhism, Daoism, and Confucianism, which will be explored in the remainder of this essay. Arguments could be made on how all religions share a similarity. For example, all religions were persecuted by outsiders at some point. Perhaps the most dramatic example of this was the mass genocideRead MoreChinese and Indian Culture Essay857 Words   |  4 Pagesï » ¿Chinese and Indian Cultures China and India have had close connections for many centuries. Similarities and differences can be found in many of their cultural aspects. Both India and China flourished as river cultures in regions surrounded by mountains. They relied heavily on agriculture which was supported by the rich soils of the river basins. (Witt, et al., 2001, p.443) Looking at the areas of religion and philosophy, architecture, and music, will bring to light some of those aspects and theRead MoreA Brief Note On The Japanese Religion Of Shintoism1446 Words   |  6 Pagesappeasing the Gods. 6. The main similarity is that they are all monotheistic- meaning they believe in one god and worship one and only one god that is divine and created the world. This is different because this one god controls the destiny of all people and there is no one that can speak to or pacify the spirits. 7. - Humans struggled to understand the world and their place in it. - These beliefs found a way to define and explain the relationship between Cosmos and the community. - TheyRead MoreThe Founding And Spread Of Buddhism, Hinduism, Confucianism, And Hinduism1671 Words   |  7 Pagestheir own way, certain aspects connect them and allow one to see how they all, in some way, influence each other. When analyzing the founding and spread of Buddhism, Sikhism, Confucianism, and Hinduism, it is evident that although there are many distinguishing differences between the four religions, there are multiple similarities that link them all with each other. The word Buddhism is derived from the word â€Å"budhi†, to awaken, so it makes sense that the creation of the religion begins with its founder’sRead MoreDescribe The Relationship Between Ancient Civilizations1023 Words   |  5 PagesAncient Civilizations In this essay I will be explaining the relationship between four ancient civilizations. These civilizations include; Mesopotamia, India, China and Egypt. Not only will I be explaining the relationship between these four civilizations, I will also be explaining how the geography of these civilizations relate to religion, social classes,and writing. Paragraph 1 - Describe land and water forms The geography of these four civilizations are very important aspect of their cultureRead MoreHan China vs. Mauryan/Gupta India Essay1132 Words   |  5 PagesAnalyze similarities and differences in methods of political control in the following empires in the classical period. Han China (206 B.C.E.-220 C.E.) Mauryan/Gupta India (320 B.C.E.-550 C.E.) During the Classical period, Han China and Mauryan/Gupta India developed many methods of political control. Although these empires were located in different geographic regions, they both used social hierarchy, language, bureaucracy, and religion as a means of political control. Many of ClassicalRead Morein Ngugi’s A Grain Of Wheat, and in Silko’s Ceremony Essay1273 Words   |  6 PagesChina’s Historic Teachings of Buddhism and Confucianism Since the beginning of time the country of China, now known as the Peoples Republic of China has always been a remarkable civilization from its technologies to its philosophies. It has long been a host to a variety of fused religion/philosophical based traditions. Both the religions of Buddhism and Confucianism make up two of the three Chinese historic teachings. It is from these teachings which have had a significant role in shaping theirRead More Seeds of Trees Essay1172 Words   |  5 Pagescivilization is an advanced state of a society possessing historical and cultural unity. There are four early river valley societies that had successfully met the requirements to be called civilizations: Mesopotamia, Egypt, China and India. These four civilizations encompass several similarities as to how they developed, including location, spirituality, governmental structure and forms of written communication. Location played a fundamental role in the development of these four civilizations. They grew next

Wednesday, December 11, 2019

Hamlets strengths and weaknesses Essay Example For Students

Hamlets strengths and weaknesses Essay Hamlet is a very complex character who changes a lot throughout the play. In fact I think that somewhere along the lines, he loses his sanity. If I am right then he would be an insane person, pretending to be insane, making it very hard for the audience (including myself) to have any definite feelings towards him. He does a lot of things which would normally be considered unforgivable, but given the circumstances, he still manages to be loved by the reader / audience and we feel sorry for him when he dies. His personality is similar in the sense that it is complex. He has strengths and weaknesses, things we like and things we dont like, but we still love him even if he is a murderer, and verbally attacks his mother and girlfriend. We also gain insight to some of his redeeming qualities. He is loved so much by the general danish population that Claudius considers him a threat to his kingship even when Hamlet has adopted an antic disposition. If his is so then he must be loved for a reason. He certainly isnt all bad, that we know for sure. You cannot help but admire his loyalty to his father, his determination to complete the task the ghost asks of him, the fact that he will go so far to prove Claudius guilt before attempting to kill him at all (which I dont think most people would do if they found out the way Hamlet did), his bravery considering he is accepting the task of killing the king of Denmark, where the punishment if he is caught would be certain death and the fact that it is not something he would normally do at all, Hamlet is more of a thinker than a person of action but he tries his hardest to follow through with his promise to gain revenge for his father, even at the cost of his own sanity, his life and in fact other peoples lives too! The balance of good and bad makes Hamlet a very plausible character and I like that about him. He isnt like the fictional heroes you read about in most books, he is realistic and humane. The fact that he has weaknesses makes him more attractive as a character, because you might be able to relate to why he does what he does and acts how he acts. In the beginning of the play, Hamlet is a person of two extremes. He is either very passive, thoughtful, deep and withdrawn or he is very rash, overcome with emotion and/or passion, and liberal with his harsh words. He has a bad tendency for over-thinking things without carrying them out. The lack of action can make him very irritating to read as he constantly contradicts himself. However in doing so, he also creates tension, making it difficult to put down the book as you always want to find out what he will do next. I think that even though it is frustrating at the time, Hamlets tendency of dragging things out makes the play far more enjoyable and keeps your eyes glued to the pages. because you know that he will do something suddenly, you just dont know when. Polonius was killed in one of these sudden passionate and thoughtless moments. Thou wretched, rash, intruding fool, farewell! I took thee for thy better. In this sense, Hamlets inaction and conscience are weaknesses to him and so are his rash behaviour and sudden outbursts as a character but the sudden excitement after building tension forces you to become addicteed to the play and forced to keep reading to find out what he does next. .u5b264f52d67d8553fad0349859bca630 , .u5b264f52d67d8553fad0349859bca630 .postImageUrl , .u5b264f52d67d8553fad0349859bca630 .centered-text-area { min-height: 80px; position: relative; } .u5b264f52d67d8553fad0349859bca630 , .u5b264f52d67d8553fad0349859bca630:hover , .u5b264f52d67d8553fad0349859bca630:visited , .u5b264f52d67d8553fad0349859bca630:active { border:0!important; } .u5b264f52d67d8553fad0349859bca630 .clearfix:after { content: ""; display: table; clear: both; } .u5b264f52d67d8553fad0349859bca630 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5b264f52d67d8553fad0349859bca630:active , .u5b264f52d67d8553fad0349859bca630:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5b264f52d67d8553fad0349859bca630 .centered-text-area { width: 100%; position: relative ; } .u5b264f52d67d8553fad0349859bca630 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5b264f52d67d8553fad0349859bca630 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5b264f52d67d8553fad0349859bca630 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5b264f52d67d8553fad0349859bca630:hover .ctaButton { background-color: #34495E!important; } .u5b264f52d67d8553fad0349859bca630 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5b264f52d67d8553fad0349859bca630 .u5b264f52d67d8553fad0349859bca630-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5b264f52d67d8553fad0349859bca630:after { content: ""; display: block; clear: both; } READ: The Nurse is employed by the Capulet EssayIn this sense, his mood swings are a strength to the play. One of Hamlets strengths that you cannot deny is his intellect. The battle between him and Claudius is not a physical battle, but a battle of wits. They both keep their motives hidden and as secretive as possible until the very end. Hamlets idea of using the play to discover if his uncle was guilty or not was pure genius. The plays the thing, Wherein Ill catch the conscience of the king. No one can deny this. We also get a huge insight into the vast amount of his intellect through his monologues. We see his in his To be, or not to be silioquy. They give us a great idea of what he is thinking and how he goes about it. We see multiple times throughout the play that Hamlet likes to use his wit and wordplay to confuse those around him. The Shakespearean audience would have enjoyed his way with words. We see examples of this when he makes Polonius change his opinion several times, and makes the courier of a message take off and replace his hat three times before letting him deliver his message. Do you see yonder cloud thats almost in shape of a camel?. Very like a whale. Hamlet always thinks two steps ahead. However, in that sense, his intellect is also a weakness. We see before the boat trip that he was always planning things, always thinking about the next move and how to act it out, but followed very little of it through until the end. That is just the type of person he was until after he sends Guildenstern and Rosencrantz to their deaths, when his anger peaks at the thought of his very own friends betraying him for the king and he loses it. Less pleasant examples of him using his words to hurt and berate people are when he attacks his mother, accusing her of incest and moving on too soon after Hamlet senior dies. Gertrude must beg him to stop. No more, sweet Hamlet. He also causes Ophelia to be confused and insulted. He tells her that he did love you once but then contradicts himself by saying I loved you not. He uses his words on multiple occasions to hurt, confuse, insult and belittle the women in his life. This is a very negative aspect of Hamlet, but considering that Ophelia just randomly ignores his messages,love letters and poems he sends her, and he sees his mothers remarriage as too hasty and incestuous, then there is very little confusion in my mind as to why he acts so cruelly to them, and so we can forgive him for his outburst and still like him for the good aspects of his intellect. We can see from reading the text, that Hamlets personality changes throughout the text. It is most obvious after he escapes off the boat to England, and narrowly avoids death. Before the boat trip, he is indecisive, aimless and completely at a loss as to what to do. Afterwards, he shows little regret sending for Rosengrantz and Guildenstern to their deaths, They are not near my conscience. You cant but admire his strength of resolve afterwards considering how unsure of himself he was beforehand, even if it does turn him into a cold-blooded killer. However he is a far stronger person after that boat trip than he was before it. After the boat trip, he seems to have very few weaknesses apart from being more spontantious and not thinking as far ahead as he used to. This allows the play to move on at a quicker pace and so it isnt as frustrating, which is a very good thing as this is the part here the play is getting exciting and you do not want to be left waiting. This is another example of where we like one of Hamlets weaknesses. He has been betrayed by nearly everyone in the play, so is it really shocking when he finally decides to do something, rather than watch and procrastinate, since it has only made things worse and worse for him thus far? .uce883ca76d68307c14ffd1f0865a5a6d , .uce883ca76d68307c14ffd1f0865a5a6d .postImageUrl , .uce883ca76d68307c14ffd1f0865a5a6d .centered-text-area { min-height: 80px; position: relative; } .uce883ca76d68307c14ffd1f0865a5a6d , .uce883ca76d68307c14ffd1f0865a5a6d:hover , .uce883ca76d68307c14ffd1f0865a5a6d:visited , .uce883ca76d68307c14ffd1f0865a5a6d:active { border:0!important; } .uce883ca76d68307c14ffd1f0865a5a6d .clearfix:after { content: ""; display: table; clear: both; } .uce883ca76d68307c14ffd1f0865a5a6d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce883ca76d68307c14ffd1f0865a5a6d:active , .uce883ca76d68307c14ffd1f0865a5a6d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce883ca76d68307c14ffd1f0865a5a6d .centered-text-area { width: 100%; position: relative ; } .uce883ca76d68307c14ffd1f0865a5a6d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce883ca76d68307c14ffd1f0865a5a6d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce883ca76d68307c14ffd1f0865a5a6d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce883ca76d68307c14ffd1f0865a5a6d:hover .ctaButton { background-color: #34495E!important; } .uce883ca76d68307c14ffd1f0865a5a6d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce883ca76d68307c14ffd1f0865a5a6d .uce883ca76d68307c14ffd1f0865a5a6d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce883ca76d68307c14ffd1f0865a5a6d:after { content: ""; display: block; clear: both; } READ: The Tempest Final EssayI dont doubt that he feels as if everyone he has trusted has turned their back on him in some way or another: His mother marrying his uncle, his uncle killing his father, Polonius snooping on his rant to his mother, Ophelia suddenly ignoring him for no reason (because of Polonius telling her too), Guildenstern and Rosengrantz bringing him to his death and doing the bidding of the king he dislikes so much without so much as questioning his orders. If you look at it that way, is there any reason he should trust those people, when they have already turned their backs on him? Did he make the first move? Or did he just finish what they started? Hamlet is a very good judge of character. I like Him just for the fact that he can still trust the few people who havent betrayed him, Horatio is a very good example of this. He can differentiate between those who are loyal to him and those who act loyal to him, and that shows he is very observant, even if it might not seem it in the play because he fools everyone into thinking that he has lost his mind. He can entrust Horatio with his confession of killing Rosencrantz and Guildenstern without fear of resentment from Horatio, he should the bearers put to sudden death, not shriving-time allowd. Hamlet is indeed a very complicated character with many strengths and weaknesses. his strengths help to endear him to us, and when he is good, he is pretty great. However given what he has been put through, the audience can also appriciate his weaknesses and understand why he has them. He also covers his weaknesses adequetely with his strengths so that they do not hold him back for long before he overcomes them. This is very admirable of him and nearly makes Hamlet an inspirational character to a degee. Even though Hamlet has caused the deaths of multiple people, he has done so to fulfill his fathers last wish and to avenge him. He could have just ignored the wish, and gone on with his life (which probably would have been much longer), but he didnt. He remained true to himself and those he cared about until the very end. I cannot help but feel pity for Hamlets death as he was a very dutiful and good-intentioned character with a lot of potential to be a good leader, if only he had gotten a chance to prove it, For he was likely, had he been put on, to have provd most royal.

Wednesday, December 4, 2019

Strategy Analysis of Amazon Marketing Plan - Free Sample

Question: Discuss about the Amazon Marketing Strategy Recommendation Report. Answer: Introduction: Amazon is best known as the largest internet retailer in the world. This retail e-Business is not a simple case study in regards to the business model analysis. The company sells their products at a standard markup, and it has also pioneered alternative strategies of retail by acting as the gateway to the other retailers and a healthy marketplace, for the goods that are used. (Edelman, 2010)The organization mostly align its line of the business in regards to the sales of the product, services, digital subscriptions and through advertising. Amazon should major on the demographic and the psychographics segmentation on their marketing strategy. (O'Sullivan and Spangler, 1998) The marketing segmentation strategy is based on the purchase behavior of the customers and rather not what individuals have expressed the interest on, but what they did. They should also have a micro-level segmentation that can target every customer independently, thus allowing the company to convert the visitors to long-term and high valued customers. The customer segmentation involves creating individuals who will purchase in a particular way and various products. The company needs to target more the middle and the upper-class group of people since they have got more experience in the underlying technology. (Timmers, 1999) These individuals do not have the time and preference of convenience over shopping at the physical outlets. The company needs to improve on their delivery channel outlets so that one can get a product be delivered anywhere in the world at their convenience. On the distribution strategy of marketing, they need to increase on the existing centers; this will help the customers to get quickly the products they placed an order. The aspect of the competitive advantage has made the Amazon to be the leading e-commerce giant and their business model to be tremendously beneficial. They have acquired many e-commerce and IT startups example, pets.com, Woot and jungle.com that has helped them provide high-value services to their customers using the existing technology at a low cost. Competitive environment and key market trends of Amazon Company The current and the potential competitors of the Amazon Company are the physical world retailers, the vendors, distributors, the manufacturers, producers of the products and the publishers. (Timmers, 1999) There are also companies that provide the e-commerce services, and the enterprises that provide the infrastructure web services or the ones that store information for Amazon. All these groups pose completion for the company either directly or indirectly through carrying of the business one way or another. On the market trend, the Amazon stock has increased up over 40% for the past six months, due to the factors like the improvement of the profitability and the high growth on the cloud services of the business. To add to this, the company sales growth have increased in the international regions as indicated in the quarterly results of the enterprise. (Mahajan and Venkatesh, 2000) The company is predicted to continue to perform on the global e-commerce market for the coming years as a result of its competitive advantages strategies deployed. (O'Sullivan and Spangler, 1998) These plans include the prime programs and the access to the wide range of the network and the delivery centers. There is also a need for the investors to look at the increased competition from the companies like Alibaba, eBay, and the traditional retailers. These companies may limit the market share gains for Amazon in the next five years to come. The current target market of this company and recommendation to maximize on growth The company is targeting the middle and the upper-class individuals. The leading number of online shoppers are the prime buyers, with whom they spend more on average than the regular customers. Damanpour and Damanpour, 2001) Example, in the USA the older customers are more loyal to the services of the Amazon than the younger people. The Amazon Prime seems to appeal more to individuals who are forty years and above and attractive more to the seniors who are above 60 years of age. In the figure below shows the Business intelligence of estimates of about age distribution of the Amazon US customers. Amazon can increase on their target group by acquiring more customers. They can do these by setting various programs like the referral sales to leverage on the existing clients, by giving them incentives to refer to their friends. They can also expand their product line. (Edelman, 2010) It is achieved through adding new product lines for the products that are closely related to the current product they have. Another way is to increase the average size of the order. It can be achieved through more aggressive upsells by displaying on their website items on the product detail pages and in their shopping cart. SMART Framework The primary marketing objective of Amazon are; to continuously build on the customer database to at least 100million household throughout the world in the next five years plan. Secondly, they aim at achieving a market share of around 55% through selling their products and services. (Damanpour and Damanpour, 2001) The third objective to achieve 80% of the customer awareness of their brand to the target market over the next five years plan. I think these targets are realistic and achievable if the company embark on the targeting demographic and psychographic segmentation on their strategy. They target the given group of the individual like the teenagers, the middle class, and the upper class. These objective are specific, measurable and realistic to be achieved within the set time plan of five years, and I feel nothing to be changed. Key tactical marketing recommendations using the 7Ps of marketing for Amazon Company The people of both target market and the individuals of the Amazon directly relates to the business. Amazon should do more research to discover whether there is enough people to the targeted market group which, is in demand for the certain goods and the services. (Mahajan and Venkatesh, 2000)It is important to invest more in the employees on marketing training since they are the ones who deliver the services. Another aspect to focus more on is the process this issue is significant to Amazon since they need to make their distribution system very efficient. The targeted group wants to get product ordered very easily and quickly. To achieve this, they need to open more outlets centers throughout the world to cater to their client. Measurement strategy for the marketing recommendations On the measurement approach, Amazon ought to use demographic and psychographics segmentation in their marketing strategy. (Timmers, 1999) their segmentation should be based on the actual purchase behaviors. The goals and the objective for the company provide the basis of the measurement approach. The company should thus strive to achieve their purpose towards the five-year plan. I believe in accordance to the extensive campaign and marketing is concerned the company is ranked as the best online retailer, but soon companies like Alibaba and EBay are catching up. They need to include on their digital marketing on their overall objectives so as to drive a successful campaign of awareness across various marketing channels with the aim of, driving engagement and driving sales of their products and services. References Damanpour, F. and Damanpour, J.A., 2001. E-business e-commerce evolution: perspective and strategy. Managerial finance, 27(7), pp.16-33. Edelman, D.C., 2010. Branding in the digital age. Harvard business review, 88(12), pp.62-69. Mahajan, V. and Venkatesh, R., 2000. Marketing modeling for e-business. International Journal of Research in Marketing, 17(2), pp.215-225. Timmers, P., 1999. Electronic commerce. John Wiley Sons, Inc. O'Sullivan, E.L. and Spangler, K.J., 1998. Experience marketing: strategies for the newMillennium. Venture Publishing Inc.